YAMEPI

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We created a PR video for artist YAMEPI©︎’s exhibition “002”, which took over Harajuku with simultaneous events held at four locations. The video was showcased on YAMEPI©︎’s Instagram and at the BEAMS FUTURE ARCHIVE store, which collaborated on the exhibition. The video follows YAMEPI©︎ and their iconic character “BOYS” as they stroll through the collaboration venues. Inspired by YAMEPI©︎’s unique style, the video evokes a nostalgic and emotional vibe reminiscent of the early 2000s.